One of the toughest things in blogging, and in life for that matter, is consistency. It is difficult to be consistent but the great ones are great at it. Look at the picture to the right. What does it say?
I had a few things about facebook and blogging I wanted to talk about today but since I have not posted since last week, I think it is a good time to address the battles of inconsistency. (I will get to those other items later in the week). What happens? Why do we run into inconsistency? Here are a few items that have affected me with consistency or, inconsistency.
- No time –(should be lack of time organization) life happens and things need to be attended to. I am not a full time blogger (not yet) and real estate sales is my career.
- What should I post about? When I run into tight time situations, I often panic on what to post. Is it good enough (content is key)? Have I taken enough time to write the post? If I only allocated 30 minutes, will that be enough, will my post be subpar?
- Self confidence on the post — I mentioned a lot in the bullet point above. This is what creeps into my head.
- Distractions — looking at your phone? checking email? These are sure fire ways to not get things done.
- Public perception — is the post going to deter readers from coming back.
Some of the items above may border on being redundant or a derivative from the first bullet point — Time Management. I know I am full of useful information to the readers of this blog and I know that I KNOW more than other Real Estate and Mortgage Professionals — I am not trying to pump my chest — I am lucky enough to speak on these topics. So lets address the bullet points above and how we/I can fight through them.
- No time = need better scheduling. I like to write at the beginning of the day when I am fresh and ready to conquer! This means, I block out everything else around me and allocate 30-45 minutes on writing a well thought out article. Returning a call for a showing request can wait the 45 minutes.
- What should I post about = LOTS!! I generally default to 4 categories. 1) What my social media clients are asking me about. 2) What I want to learn about. 3) What I have done for others in social media to get them results. 4) My google reader. I set up my google reader to receive blog posts from other great writers to stimulate my brain and get my curiosity and brain activated.
- Self confidence = get over it — If I don’t believe in the post others won’t either, so don’t mail it in. Take the time do the research, and create great content. (can be supplemented with bullet point 1)
- Distractions = Close email and turn off cell phone. Focus on one thing at a time, always. Enough said.
- Public perception = I don’t know if readers will come back but I do know if I create great content, they will come back and ask for more.
A great tool is hootsuite (www.hootsuite.com) You can schedule your blog posts for the week or month. instead of taking the time to write one post, sit down and do a few and be on autopilot for the rest of the week or month!
Do you struggle with inconsistency? What do you do about it? Try some of the suggestions above and let me know how you do!
Ryan is a Realtor®, Speaker, Fitness Junkie, and “Real Estate Helper” living in MA
You can get free access to his Social Media Training School HERE
Or click the link for Free Access to Social Media School at optimizedrealestateagent.com
Tags: blogging for real estate business, converting fans, converting leads, how to effectively use a blog to get an audience, Optimizedrealestateagent.com, social media for real estate agents, Social media for realtors, social media training for the real estate industry
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