As you may or may not know, I have been helping my girlfriend Kyra (The Get in Shape Girl) with her online business of Personal Training.
In April of 2010, she was laid off from her job and did not know which move to make next. Personal Training is her passion and she decided that she was going to go for it. She got her certification, and a job as a personal trainer. Next she started a blog, a Facebook Fan Page, Youtube Channel and Twitter account.
She was just featured on www.lauraroeder.com (Laura is a top social media expert) for her success in the past 12 months and we came up with a plan to share how she did it. Below are the 12 Steps to Leverage Social Media in the Next 12 Months.
- Who are you? What are you writing about? This is your niche. You should be writing to your niche and also be a part of your niche to prove your passion for the topic.
- Who is your audience? I was writing to people who wanted to live a healthier lifestyle and wanted to share ideas and success stories.
- HAVE Patience – This is not going to happen overnight. It is going to take time to get a following. Be comfortable with the having approx 50 or so fans after the first month. Treat followers and fans with great respect and get to know THEM.
- Provide Valuable Content – Only re-posting recipes or others content is not going to get a following. Write from the heart, write posts that will help, inspire, heal and motivate.
- It is not about YOU – Being a blogger is about serving the community in which you occupy, not promoting yourself (that will come organically). Do as much as you can for others with no expectations besides knowing you may have helped someone.
- Have a free item to give away. Having consistent viewership is great but it is a one way street. (They come to you) Creating a free report or a newsletter will get people to sign up to your email list and you now can reach them with your content, programs, or services. Mine was www.thegetinshapebooty.com
- Do some Pro-Bono work – Not only good for your karma, this will help you build social currency. I have a personal training site. Before we launched it, we gave away free memberships to get the community engaged. Those people were also required to provide photos, testimonials, and leave positive feedback on their social media pages.
- Show you CARE – When I was getting started I would write a thank you email to everyone who signed up for my free give-a-way just introducing myself and asking how I could help.
- Follow up –People need reminders that you can help them; Also be consistent with your blog, failing to write a post for a couple weeks will kill your viewership before it gets going.
- Do Free Challenges to get community involvement – I have created a free challenge for people on my Facebook page and people I am involved with on many different forums.
- Ask your audience what they want, don’t assume you know – You are probably at a level of knowledge for your niche that is ahead of your viewers. Don’t assume they are there with you. If they are asking for the basic of basic steps, make sure to show them how!
- Find people you want to be like and follow them! Get involved on their page, provide great content and posts and let them know you are also an authority figure in that space. Doing it once won’t cut it. Be a regular on their page helping THEIR viewers remain engaged. I bet you they will make their way over to your site in time!
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